Tyrel Colwell
A multi-dimensional marketing magician that alchemizes imagination & strategy into results-driven marketing tools
23+ Professional Laps Around The Sun
Legend says I was born at a very young age. Wizards don’t age like normal folks, we level up. With more than a couple of decades of experience in my sorcery satchel, I’ve managed hundreds of marketing projects and campaigns and created thousands of designs.
At my core, I’m an architect of goal-oriented strategy and systems. With hands-on experience across all media disciplines, I understand what it takes to deliver measurable results, not just make things look cool.
Marketing Is Magick
In the old days, if you had a need for technical support you might visit your local wizard. Things haven’t changed all that much. If you’re looking for help alchemizing your goals into measurable change, I might just be the wizard for your quest.
Turning Ideas Into Outcomes Through "Strategic Sorcery"
Viral Marketing Campaign: Syke
A little sleight of hand — turning a fake product into real behavioral change
To reach a generation resistant to traditional anti-smoking messaging, this campaign took an unconventional approach: instead of warning against tobacco, it introduced a brand they could discover, engage with, and ultimately question. “Syke,” a fictional energy drink, was launched as a fully realized lifestyle brand across digital, broadcast, and live experiences, mirroring the identity-driven appeal of smoking culture.
I led the campaign from the ground up, developing the core concept, brand system, and multi-channel strategy. This included everything from product design and web experiences to interactive media, motion graphics, and commercial execution. As the narrative unfolded, the illusion revealed itself; transforming audience engagement into a deeper awareness of how identity and influence shape behavior.
My Roles
- TV/Radio & Advertising Facilitation
- Branding & Identity
- Product Design
- Strategy
- Interactive & Web Design/Development
- Viral & Social Media Marketing
- Street Marketing & Events
- Video Production / Video Editing
- And more!
Awards & Mentions
- Youth Advocate of The Year Awards (YAYA)
- W3 Site of the day
